Foreign Policy: Web of Influence

«Blogging is almost exclusively a part-time, voluntary activity. The median income generated by a weblog is zero dollars. How then can a collection of decentralized, contrarian, and nonprofit Web sites possibly influence world politics? Blogs are becoming more influential because they affect the content of international media coverage. Journalism professor Todd Gitlin once noted that media frame reality through “principles of selection, emphasis, and presentation composed of little tacit theories about what exists, what happens, and what matters.” Increasingly, journalists and pundits take their cues about “what matters” in the world from weblogs. For salient topics in global affairs, the blogosphere functions as a rare combination of distributed expertise, real-time collective response to breaking news, and public-opinion barometer. What’s more, a hierarchical structure has taken shape within the primordial chaos of cyberspace. A few elite blogs have emerged as aggregators of information and analysis, enabling media commentators to extract meaningful analysis and rely on blogs to help them interpret and predict political developments.»